8 Things You Can Do To Get Customers Coming Back
In order for any business to survive it needs a steady flow of customers willing to come back spend money. This is the lifeblood of a business. There are many things you and your staff can do to encourage customers, new and old, to came back regularly.
Here are some suggestions.
1. Build an Email List
With an email list, you can communicate with your customers whenever you want and without wasting too much time. The two ways to do that is via 1: Autoresponder emails 2: Broadcast
Autoresponder emails are “evergreen” emails of general interest to the people on your list. Autoresponder emails are very useful because all you have to do is upload the content once, and it will keep on marketing for you over and over again.
Broadcast emails are like news broadcasts on radio or TV. They are used to tell people the latest news. You can send your
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2. Engage Social Media Followers
With social media you can to tell your people all about what’s new at your business and remind them of the problems your business solves for them. And build relationships with them by letting them get to know the people and personalities behind your business.
3. Create a Customer Loyalty Program
A customer loyalty program will keep your guests coming back for more. Pareto’s principle says that 80% of your business will come from 20% of your customers, so treat paying customers like gold by rewarding them.
4. Keep It Fresh.
Regular Changes of the Window Display. Rotate displays in your window regularly so your place of business always looks as if there is something exciting going on.
5. Regular Changes of the In-Store Displays
Supermarkets use this trick all the time. They deliberately move items to different aisles or areas of the store in order to stop “automatic shoppers” from breezing through without stopping to look at other items besides the thing they came in for.
6. In-Store Events
Create regular events on a certain day of the month (like $5 Tuesday) – for example, in-store demonstrations, sampling, or public talks. You want to get your customers to come in, look around, and/or
7. Regular Online Marketing
Regular online marketing through social media will help keep you on your customers’ radar. Online Ads through Facebook and Google can target people in your zip code or adjacent ones so you can market specifically to consumers who will be able to come into your location.
8. Regular Offline Marketing
Advertise or offer content in your local/community newspapers. Run ads with coupons that have an expiry date to get them into the store. Approach the radio and TV producers of your local station with story or program ideas.
Use these ideas to make sure your customers will keep coming back.
Mychal Connolly was named one of America’s Top 100 Urban Entrepreneurs and was also named 40 under 40 in Massachusetts. He is a 100 Men of Color Honoree for his work in his Community. Myke was named Chairman of SCORE Western Massachusetts. He is the Author of the book Launch and Standout, a guide to starting a business and growing a business with creative marketing and branding. In addition, he leads a small business and marketing mastermind group called the Hundred Grand Plan. When he’s not consulting and creating marketing strategies, he coaches youth basketball at MLK Community Center. He can be reached at 413-342-0599 or firstname.lastname@example.org.