7 Social Media Myths Squashed
Social media marketing has made it more obvious than ever that customer engagement is the key to success. It has emerged as a powerful promotional tool for businesses to interact with their audience. Yet, there are businesses that hesitate to adopt it because of myths associated with it.
Social Media Marketing is more than just random tweeting on Twitter, commenting on blogs, posting Facebook status updates/live videos, sharing some pictures on Instagram or sharing short videos on Snapchat.
MYTH 1. Unless you are on every social media network, you can’t succeed.
This alone puts off most entrepreneurs/business owners because the time investment is significant. Spreading one thin over a number of sites without specific goals and action can indeed be a waste of resources. Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next.
MYTH 2. It can substitute all other forms of marketing.
The fact is, while social media is certainly popular, it can never replace direct marketing. Online networking is convenient but human interaction is always preferred. Social Media Marketing is a slice of the marketing pie… not the entire pie.
MYTH 3. If you use social media you don’t need a website.
Businesses are aware that websites are a necessary component of their online presence. No matter how many social networks one belongs to, publishing to a website or at least a blog is mandatory and there is a solid reason why. Content is the acknowledged King that drives search traffic. It is important for SEO in your digital marketing strategy. Even if you have profiles on many networks, the ultimate aim is to motivate people to visit your website where there is unique content. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence online, so that you can reach your prospective customers worldwide.
MYTH 4. ROI cannot be measured.
In business, it is important to monitor and measure the return on investment for every activity in order to be profitable. ROI for all digital marketing, including social media marketing, can be measured using analytics tools through which visitors and their actions can be tracked. This helps the business owner decide what to focus on and which links are most active.
MYTH 5. It is too time-consuming.
Social marketing can be achieved by just dedicating a few minutes a day and using social media dashboards to plan and schedule posts. It is about the effective use of various tools to use it to advantage and it takes discipline.
MYTH 6. It is not suitable for our business.
Any business that intends to succeed, build its brand, attract new customers and make its SEO work needs social media. And quite frankly your customers are on social media, so why wouldn’t you be? Which leads me to myth 7.
MYTH 7. My customers don’t use it.
It is False. Customers, new and old are on social networks. It is where people connect. It is not enough to create one profile page and hope people will rush in. You need to have a social media marketing strategy that will convert social media users into your paying customers.
Not everyone can succeed at social networking. It takes research, active participation, dedicated effort and a commitment to consistent efforts based on a strong strategy. Smart businesses outsource the process and hire digital marketing experts who understand and help them achieve their goals.
– Myke aka Mr. Stinky Cakes
(Your Digital Marketing Sidekick)
Email me at firstname.lastname@example.org or call me at 413-342-0599. Let’s discuss your digital marketing strategy today.