Business Idea: How to Start a Healthy Meals Business

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More and more of us want to eat healthier and get in better shape. The demand for health products has been huge for years and the trend continues to rise as more and more of us become more concerned about our weight and wellbeing.

How Do You Start a Healthy Meal Business?
It’s not all that difficult. The first thing to realize is that you’ll want to have knowledge of healthy eating and just what makes a healthy meal (and what doesn’t). You’ll also, of course, have great cooking skills and the ability to prepare tasty, fresh meals.

The way it tends to work is that customers will sign up for your healthy meals delivery service. They may sign up on a monthly basis or weekly basis. You may also have an option of daily delivery if you choose.

The reason most companies tend to sign up customers on a monthly basis is because this sets a commitment and they know how much food they’ll need ahead of time, as well as running costs. How flexible you are in this area is entirely up to you.

Every day, you’ll deliver fresh, healthy meals to the customer’s home or place of work. You’ll also provide a menu each week for customers to choose their meal options for the following week.

Who Is This Business Right For?
This is a great business for someone who loves cooking and all things healthy. The more enthusiastic you are about spreading your company’s message and ethos about healthy eating and wellbeing, the better your success will be. Of course, great cooking skills are essential, as is being highly organized and people-friendly.

Organization skills will be crucial in your day-to-day management such as scheduling delivery times and routes, as well as organizing the cooking side of things. Being confident and people-friendly will also help as this will help you gain new customers and keep old ones happy. If you’re doing the deliveries yourself, there may be a lot of interaction between you and your customers.

What about the Legalities?
Different areas will require different things, but you’ll want to check with your local town/city hall or county office to ensure you meet all their requirements. There will be special rules and regulations to do with food handling. These may vary depending on whether you start from your home kitchen or from a business premise.

If you love cooking and healthy eating, this may be the perfect business for you. With an upward trend in our drive to be thinner, healthier and happier – a healthy meals delivery service fits right in. MC

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Mychal Connolly, aka Mr. Stinky Cakes, was named one of America’s Top 100 Urban Entrepreneurs and was also named 40 under 40 in Massachusetts. 100 Men of Color Honoree for his work in the Community. Recently named Co-Chairman of SCORE Western Massachusetts. He is the Author of the book Launch and Standout, a guide to starting a business and growing a business with creative marketing and branding. In addition, he leads a small business and marketing mastermind group called The Hundred Grand Plan. Myke lives in Springfield with his wife and sons. When he’s not consulting and creating marketing strategies, he coaches youth basketball at MLK Community Center. He can be reached at 413-342-0599, whatsup@mrstinkycakes.com or www.MrStinkyCakes.com