How Failed Wallpaper Became Bubble Wrap.
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But with the 💥🅱🅞🅞🅼‼️💥 in computer sales in 1960 IBM was looking for a packing material to secure their merchandise during shipping.
Enter that “textured wallpaper flop” and you now have bubble wrap!
Bubble wrap is now one of the most successful packaging materials of all time to the tune of $400 Million in sales per year.
So you see… just because your product may have failed in one setting doesn’t mean it may not find a successful home in another industry!